Certainly, here is the rewritten version of the article in a more professional journalistic style:
Politicians Emerge as New Inspiration for Cosmetic Procedures
Beyond their roles in government, politicians are increasingly influencing trends in cosmetic surgery, according to practitioners.
Dr. Norman Rowe, a board-certified plastic surgeon with practices in Manhattan, the Hamptons, and Palm Beach, noted a significant surge in demand at his Florida office, particularly in the last six months. He attributed this rise to a shift in client preferences, moving away from celebrity ideals towards referencing political figures.
Similarly, Dr. Mark Epstein, a dual-board-certified surgeon in New York City, reported an unexpected increase in business starting in the late summer of the previous year, a period typically considered his slow season. He linked this uptick to a rise in support for President Trump following the assassination attempt on his life, suggesting a possible connection to increased consumer confidence, though broader economic concerns persist.
While the popularity of cosmetic procedures has been on an upward trajectory for years, experts have observed a distinct change in the types of references clients now use, with politicians surpassing celebrities as aspirational figures.
In affluent areas such as Palm Beach and at locations like Mar-a-Lago, a noticeable trend has emerged where individuals are beginning to exhibit remarkably similar appearances. Dr. Rowe explained that in these circles, maintaining a well-groomed look is a priority, especially given the warm climate and outdoor-oriented lifestyle that necessitates year-round attention to appearance.
The sought-after aesthetic has been dubbed “Mar-a-Lago Face,” characterized by features such as full lips, defined cheekbones, wide eyes, and smooth, wrinkle-free foreheads. Dr. Rowe indicated that his Palm Beach practice now sees approximately 15 patients daily, with many specifically requesting features resembling those of Ivanka Trump. However, he emphasizes the importance of realistic expectations, explaining that while specific features like lips or nose can be addressed, the overall outcome is also dependent on the individual’s underlying anatomy.
Another frequently cited political figure is U.S. Secretary of Homeland Security Kristi Noem, whom Dr. Rowe mentioned is considered to look “wonderful” by his older clientele.
Interestingly, even within the highly sculpted social circles of Mar-a-Lago, there are variations in the intensity of enhancements. Kimberly Guilfoyle, ambassador to Greece, is often noted as an example of more aggressive enhancement, particularly regarding lip volume and sharp facial contours. However, Dr. Rowe believes these effects are primarily achieved through the extensive use of fillers rather than surgical procedures.
Cosmetic procedures range from minimally invasive options like Botox and fillers to more substantial interventions such as jaw and chin implants, as well as the growing popularity of thread lifts, a less invasive alternative to traditional facelifts offering a lifted appearance with minimal recovery time.
While women constitute the majority (around 75%) of Dr. Rowe’s appointments, he has also observed an increase in male clients, particularly politicians and aspiring public figures seeking quick and effective treatments to refresh their appearance for television appearances and public events, especially as political campaigns intensify. He recalled a surge in procedures like aggressive laser treatments leading up to significant political dates, with clients expressing a desire to look their best for inauguration events and related gatherings, often stating their intention to be on television or near President Trump. Notably, while clients aim to enhance their appearance, Dr. Rowe has not encountered requests to replicate President Trump’s features.
Despite a possible reluctance to address minor signs of aging like crow’s feet, clients are not holding back on the financial investment in these procedures. Facelifts can cost upwards of six figures, while Botox treatments at Dr. Rowe’s office range from $500 to $3,000, and filler treatments vary from $500 to $5,000 depending on the amount used. These procedures are often not one-time events, with Botox typically requiring touch-ups every three to four months and lip fillers every six to twelve months. Some individuals are even opting for secondary facelifts. Dr. Sean Alemi, a facial plastic surgeon in the Upper East Side, reported a 30% increase in patients in their late 50s and early 60s seeking second facelifts compared to the previous year, indicating a sustained commitment to these cosmetic enhancements.
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